Product Designer
My Role
UI/UX Designer
3-month internship
Duration
3 Months Internship
Tools Used
About AI Unika
About AI Unika
About AI Unika
AI Unika Technologies is a newly established company focused on harnessing the power of artificial intelligence to drive innovation across various sectors. With a vision centered on positive social impact, AI Unika is committed to creating accessible products that enhance efficiency and safety, particularly in road construction and monitoring.
The company is particularly focused on revolutionizing road monitoring and construction quality. By employing AI and machine learning, AI Unika aims to enhance safety and efficiency in road construction, ultimately contributing to safer infrastructure and reduced costs.
AI Unika Technologies is a newly established company focused on harnessing the power of artificial intelligence to drive innovation across various sectors. With a vision centered on positive social impact, AI Unika is committed to creating accessible products that enhance efficiency and safety, particularly in road construction and monitoring.
The company is particularly focused on revolutionizing road monitoring and construction quality. By employing AI and machine learning, AI Unika aims to enhance safety and efficiency in road construction, ultimately contributing to safer infrastructure and reduced costs.
Problem Statement
Problem Statement
Problem Statement
The Founder told us that they had been monitoring the user activity on the website and had realised that:
The turnover from the website was lower than what they had expected.
The customers were contacting them regarding information that was already displayed on the website.
The business also wanted to give more information to the customers in the revised version of the website.
Users found it challenging to locate information about products and services.
The website failed to clearly articulate the benefits of AI UNIKA’s offerings, which diminished user interest and trust.
The Founder told us that they had been monitoring the user activity on the website and had realised that:
The turnover from the website was lower than what they had expected.
The customers were contacting them regarding information that was already displayed on the website.
The business also wanted to give more information to the customers in the revised version of the website.
Users found it challenging to locate information about products and services.
The website failed to clearly articulate the benefits of AI UNIKA’s offerings, which diminished user interest and trust.
Thereafter, we framed the problem statement which was —
“ Redesign a professional website for AI Unika to increase conversion through the website”
Thereafter, we framed the problem statement which was —
“ Redesign a professional website for AI Unika to increase conversion through the website”
The Solution
The Solution
The Solution
As a UI/UX designer for AI Unika Technologies, I have revamped the company's website to create a visually appealing and user-friendly digital experience that effectively communicates their innovative AI solutions. The redesign focuses on enhancing the website's interface and user experience to attract visitors, engage them, and drive conversions.
As a UI/UX designer for AI Unika Technologies, I have revamped the company's website to create a visually appealing and user-friendly digital experience that effectively communicates their innovative AI solutions. The redesign focuses on enhancing the website's interface and user experience to attract visitors, engage them, and drive conversions.
Key Achievements
Developed a clean, modern, and responsive design that aligns with AI Unika's brand identity and appeals to their target audience.
Developed a clean, modern, and responsive design that aligns with AI Unika's brand identity and appeals to their target audience.
Impact
By prioritizing UI/UX design, the website:
Elevates AI Unika's brand perception and establishes trust with visitors
Increases user engagement and time spent on the website
Drives more conversions, such as lead generation and sales inquiries
Improves search engine rankings and organic traffic
By prioritizing UI/UX design, the website:
Elevates AI Unika's brand perception and establishes trust with visitors
Increases user engagement and time spent on the website
Drives more conversions, such as lead generation and sales inquiries
Improves search engine rankings and organic traffic
Let’s begin : Lean Design Process
Let’s begin : Lean Design Process
As a UX designer, I applied the principles of Lean Design to revamp the AI Unika website.
Lean Design focuses on eliminating waste, fostering collaboration, and continuously improving the design process to deliver the most value to users. By following this approach, I was able to create a visually appealing, user-friendly, and effective website for AI Unika Technologies.
As a UX designer, I applied the principles of Lean Design to revamp the AI Unika website.
Lean Design focuses on eliminating waste, fostering collaboration, and continuously improving the design process to deliver the most value to users. By following this approach, I was able to create a visually appealing, user-friendly, and effective website for AI Unika Technologies.
Competitive Analysis
Competitive Analysis
Competitive Analysis
A thorough analysis of competitors' websites was conducted to identify best practices in UI/UX design within the AI technology sector.
A thorough analysis of competitors' websites was conducted to identify best practices in UI/UX design within the AI technology sector.
This included examining:
This included examining:
Navigation Structures: How competitors organized their content for ease of access.
Navigation Structures: How competitors organized their content for ease of access.
Visual Styles: Trends in color schemes, typography, and layout that resonated with users.
Visual Styles: Trends in color schemes, typography, and layout that resonated with users.
User Engagement Strategies: Features like chatbots or interactive demos that enhanced user interaction.
User Engagement Strategies: Features like chatbots or interactive demos that enhanced user interaction.
Brainstorming & Ideation
Brainstorming & Ideation
Brainstorming & Ideation
Collaborative brainstorming sessions were held with stakeholders to gather insights on desired features and functionalities. Ideas generated included:
Collaborative brainstorming sessions were held with stakeholders to gather insights on desired features and functionalities. Ideas generated included:
A simplified navigation menu with categorized product offerings.
A simplified navigation menu with categorized product offerings.
Interactive elements such as product demos or case studies.
Interactive elements such as product demos or case studies.
Enhanced visual storytelling through infographics and images.
Enhanced visual storytelling through infographics and images.
Wireframing
Wireframing
Wireframing
The next step was to create wireframes for the website. Since we had clearly laid out what the content on the website is going to be, it became easier to work on it one section at a time.
While wireframing, we stuck to one rule — Do not delete anything. We kept all of the iterations so as to track our thought process. Once we had wireframes for each section and page, we moved on to designing the visual interface.
The next step was to create wireframes for the website. Since we had clearly laid out what the content on the website is going to be, it became easier to work on it one section at a time.
While wireframing, we stuck to one rule — Do not delete anything. We kept all of the iterations so as to track our thought process. Once we had wireframes for each section and page, we moved on to designing the visual interface.
Brand Guidelines
Brand Guidelines
Brand Guidelines
Logo
Logo
Typography
Typography
Aa
Aa
Work Sans
Work Sans
Colors
Colors
Iterations
Iterations
Iterations
Here are some snippets of the iterations we reviewed to improve several sections.
Here are some snippets of the iterations we reviewed to improve several sections.
Key Learnings
Key Learnings
Key Learnings
Collaborative Approach: Strong communication and alignment between design and development teams were vital for maximising the impact of the project.
Collaborative Approach: Strong communication and alignment between design and development teams were vital for maximising the impact of the project.
Collaborative Approach: Strong communication and alignment between design and development teams were vital for maximising the impact of the project.
Strategic Design Systems: Investing in a well-structured design system is fundamental for scaling both design and development efforts efficiently.
Strategic Design Systems: Investing in a well-structured design system is fundamental for scaling both design and development efforts efficiently.
Strategic Design Systems: Investing in a well-structured design system is fundamental for scaling both design and development efforts efficiently.
Regular Iteration is Important: Continuous testing and iteration based on user feedback helped refine the design before the final launch.
Regular Iteration is Important: Continuous testing and iteration based on user feedback helped refine the design before the final launch.
Regular Iteration is Important: Continuous testing and iteration based on user feedback helped refine the design before the final launch.
Simplicity Enhances Engagement: A clean design with clear navigation leads to better user retention and satisfaction.
Simplicity Enhances Engagement: A clean design with clear navigation leads to better user retention and satisfaction.
Simplicity Enhances Engagement: A clean design with clear navigation leads to better user retention and satisfaction.